Decision Making : Cognitive Models and Explanations
Book Details
Format
Hardback or Cased Book
Book Series
Frontiers of Cognitive Science
ISBN-10
0415158184
ISBN-13
9780415158183
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 9th, 1997
Print length
272 Pages
Weight
660 grams
Product Classification:
Decision theory: generalCognition & cognitive psychology
Ksh 27,900.00
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This book offers an exciting new collection of recent research on the actual processes that humans use when making decisions in their everyday lives and in business situations.
This book offers an exciting new collection of recent research on the actual processes that humans use when making decisions in their everyday lives and in business situations. The contributors use cognitive psychological techniques to break down the constituent processes and set them in their social context. The contributors are from many different countries and draw upon a wide range of techniques, making this book a valuable resource to cognitive psychologists in applied settings, economists and managers.
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