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Decision Making
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Decision Making : Cognitive Models and Explanations

Book Details

Format Paperback / Softback
ISBN-10 0415513596
ISBN-13 9780415513593
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Dec 13th, 2011
Print length 272 Pages
Weight 420 grams
Dimensions 15.50 x 23.20 x 2.00 cms
Product Classification: Cognition & cognitive psychology
Ksh 10,450.00
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This book offers an exciting new collection of recent research on the actual processes that humans use when making decisions in their everyday lives and in business situations.
This book offers an exciting new collection of recent research on the actual processes that humans use when making decisions in their everyday lives and in business situations. The contributors use cognitive psychological techniques to break down the constituent processes and set them in their social context. The contributors are from many different countries and draw upon a wide range of techniques, making this book a valuable resource to cognitive psychologists in applied settings, economists and managers.

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