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Decision-making for New Product Development in Small Businesses

By: Australia) Haropoulou Mary (University of Western Sydney (Author) , Australia) Smallman Clive (Higher Education Leadership Institute (Author)

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Ksh 9,600.00

Format: Paperback or Softback

ISBN-13: 9780367504120

Publisher: Taylor & Francis Ltd

Publication Date: Dec 18th, 2020

Dimension: 23.40 x 15.60 x 45.30 cms

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Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice.

Get Decision-making for New Product Development in Small Businesses by Mary (University of Western Sydney, Australia) Haropoulou at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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