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Decoding Coca-Cola

By: Australia) Crawford Robert (RMIT (Author) , Australia) Brennan Linda (RMIT University (Author) , Susie Khamis (Author)

1 in stock

Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9781138495449

Publisher: Taylor & Francis Ltd

Publication Date: Dec 8th, 2020

Weight: 520 grams

Dimension: 24.20 x 16.70 x 2.10 cms

Category: Communication studies

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This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.

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