Decoding the New Consumer Mind : How and Why We Shop and Buy
by
Kit Yarrow
Book Details
Format
Hardback or Cased Book
ISBN-10
1118647688
ISBN-13
9781118647684
Publisher
John Wiley & Sons Inc
Imprint
Jossey-Bass Inc.,U.S.
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 29th, 2014
Print length
224 Pages
Weight
398 grams
Dimensions
23.60 x 16.20 x 2.10 cms
Product Classification:
Market research
Ksh 3,800.00
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Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy.
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