Decoding Women’s Magazines : From Mademoiselle to Ms.

Name: Decoding Women’s Magazines
Brand: Palgrave Macmillan
SKU: 9780333535905
Price: 9000 KES
Availability: OutOfStock
ISBN: 9780333535905

by Ellen McCracken

Book Details

Format Paperback / softback

ISBN-10 0333535901

ISBN-13 9780333535905

Publisher Palgrave Macmillan

Imprint Palgrave Macmillan

Country of Manufacture GB

Country of Publication GB

Publication Date Oct 27th, 1992

Print length 341 Pages

Weight 514 grams

Dimensions 14.10 x 21.70 x 2.80 cms

Product Classification: Serials, periodicals, abstracts, indexes Gender studies: women and girls Gender studies: women Publishing industry & book trade Publishing and book trade

KSh 9,000.00

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This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.

A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.

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