Decoding Women’s Magazines : From Mademoiselle to Ms.
Book Details
Format
Paperback / Softback
ISBN-10
0333535901
ISBN-13
9780333535905
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 27th, 1992
Print length
341 Pages
Weight
514 grams
Dimensions
14.10 x 21.70 x 2.80 cms
Ksh 9,000.00
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This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.
A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.
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