Deep Dark Data : How Information Became Personal
by
Alison Cool
Book Details
Format
Paperback / Softback
ISBN-10
0520425618
ISBN-13
9780520425613
Publisher
University of California Press
Imprint
University of California Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 21st, 2026
Print length
268 Pages
Weight
404 grams
Dimensions
22.90 x 15.20 x 1.90 cms
Ksh 4,500.00
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Why does the problem of data privacy remain so intractable? Deep Dark Data explores how this contemporary problem begins with the ways we define and use personal data. Instead of debating how best to protect personal data, Alison Cool argues that we would be better off asking how data became personal in the first place. Drawing on years of ethnographic research in Sweden, the most datafied country in the world, Cool reveals that what we call personal data encapsulates a number of very different relations between data and persons, none of which are inherent in the data itself. This surprising and highly original book untangles these relations and traces their troubled histories, ultimately inviting us to understand privacy as a gendered and racialized politics of moral exclusion.
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