Deep Knowledge of B2B Relationships Within and Across Borders
Book Details
Format
Hardback or Cased Book
Book Series
Advances in Business Marketing and Purchasing
ISBN-10
1781908583
ISBN-13
9781781908587
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 10th, 2013
Print length
380 Pages
Weight
724 grams
Dimensions
23.60 x 15.90 x 3.50 cms
Product Classification:
Business strategyInternational business
Ksh 21,800.00
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The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.
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