Defending Your Brand : How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
by
T. Calkins
Book Details
Format
Paperback / Softback
ISBN-10
1137278757
ISBN-13
9781137278753
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 11th, 2012
Print length
294 Pages
Weight
466 grams
Dimensions
23.30 x 15.60 x 2.00 cms
Product Classification:
Business strategyBusiness competitionSales & marketing
Ksh 10,250.00
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Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
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