Demographic Targeting : The Essential Role of Population Groups in Retail Marketing

Name: Demographic Targeting
Brand: Taylor & Francis Ltd
SKU: 9781138739314
Price: 5050 KES
Availability: OutOfStock
ISBN: 9781138739314

by James A. Pooler

Book Details

Format Paperback / softback

Book Series Routledge Revivals

ISBN-10 1138739316

ISBN-13 9781138739314

Publisher Taylor & Francis Ltd

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date Oct 29th, 2019

Print length 146 Pages

Weight 216 grams

Dimensions 15.30 x 21.90 x 1.70 cms

Product Classification: Social and ethical issues Social issues & processes Economics of industrial organisation Economics of industrial organization Sales & marketing management Sales and marketing management Human geography

KSh 5,050.00

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This title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Demographic targeting is the key to success when it comes to modern retailing; this book takes a look at shopping from the perspective of demography as a crucial concept for understanding the modern shopper.

This title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Examining the role of age and gender in the behavior and patterns of shoppers, this book looks at all shoppers as members of distinct demographic groups, each of which marches to the beat of its own drum. We can say a lot about people and their shopping behavior simply by examining their demographic group membership. For example, we can say that middle-aged shoppers have less time available for shopping, but more money. Such ideas provide valuable information about how to sell to them. Demographic targeting is the key to success when it comes to modern retailing. This book takes a look at shopping from the perspective of demography and considers the demographic group to be a crucial concept for understanding the modern shopper.

Get Demographic Targeting by James A. Pooler at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 146 pages.