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Demystifying Business Celebrity

By: Eric Guthey (Author) , Timothy Clark (Author) , Brad Jackson (Author)

Manufacture on Demand

Ksh 22,800.00

Format: Hardback or Cased Book

ISBN-13: 9780415327817

Publisher: Taylor & Francis Ltd

Publication Date: Aug 20th, 2009

Dimension: 21.60 x 13.80 x 36.20 cms

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Demystifying Business Celebrity is the first systematic exploration of business celebrity. This book defines what business celebrity is, describes how it is constructed and explains why it exists; raising questions about the impact of business celebrity on our ability to promote the practice of leadership in an enlightened manner.

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