Desi Disruptors : Timeless Lessons from Iconic Indian Brands
Book Details
Format
Paperback / Softback
ISBN-10
9373079158
ISBN-13
9789373079158
Publisher
HarperCollins Publishers India
Imprint
Harper Non Fiction
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 7th, 2026
Print length
272 Pages
Weight
236 grams
Dimensions
14.30 x 21.60 x 19.10 cms
Ksh 3,850.00
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Desi Disruptors is not a book about marketing jargon, boardroom presentations or boring management classroom lessons. This is a lively, insight-driven account of how some of India''s most iconic brands-Vicks, Maggi, Whisper, Frooti, Tanishq, Jockey, Thums Up, Lenskart, and more - rewired consumer behaviour and created entire markets just by gauging what people felt and needed even before they themselves knew it. The stories of these great brands demonstrate that true pioneers don''t chase trends; they create them.
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