Design Fusion : Deconstructing West and East
by
Jamy Yang
Book Details
Format
Hardback or Cased Book
Book Series
China Culture Perspectives
ISBN-10
1788840771
ISBN-13
9781788840774
Publisher
ACC Art Books
Imprint
ACC Art Books
Country of Manufacture
CN
Country of Publication
GB
Publication Date
Oct 2nd, 2020
Print length
272 Pages
Weight
782 grams
Dimensions
19.20 x 24.00 x 2.40 cms
Product Classification:
Individual designersProduct design
Ksh 5,400.00
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Award-winning industrial designer Jamy Yang, whose company is considered the most influential product strategy and design consultancy in China, presents his theories on design in 15 thematic chapters.
Jamy Yang, an award-winning designer with major partnerships to his credit, began his career in the industrial design department of the German manufacturer Siemans. Returning to China permanently in 2004, he founded his own company, Yang Design, which is now considered the most influential product strategy and design consultancy in China.
This book explores Yang''s creative ideology in 15 thematic chapters, beginning with ''minimalism'' and ending with ''kindness''. It expands on his theories about the purpose of design, the dislocations that exist today in Chinese culture and aesthetics, as well as the differences between Chinese and Western design.
Contents:
Minimalism; Archaeology; The Disconnect; DNA; Craftmanship; Virtuality; Easy to use; Visuality; Touched; The Anomalies; Semantics; Modulation; Sustainability; Fragmentation; Kindness.
This book explores Yang''s creative ideology in 15 thematic chapters, beginning with ''minimalism'' and ending with ''kindness''. It expands on his theories about the purpose of design, the dislocations that exist today in Chinese culture and aesthetics, as well as the differences between Chinese and Western design.
Contents:
Minimalism; Archaeology; The Disconnect; DNA; Craftmanship; Virtuality; Easy to use; Visuality; Touched; The Anomalies; Semantics; Modulation; Sustainability; Fragmentation; Kindness.
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