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Design in Business
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Design in Business

Book Details

Format Paperback / Softback
ISBN-10 0273643746
ISBN-13 9780273643746
Publisher Pearson Education Limited
Imprint Financial Times Prentice Hall
Country of Manufacture GB
Country of Publication GB
Publication Date Nov 23rd, 2001
Print length 312 Pages
Weight 602 grams
Dimensions 19.00 x 24.80 x 2.20 cms
Ksh 14,900.00
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This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous "Total Design Management" making design a part of everyone's concern.

This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous Total Design Management making design a part of everyone''s concern. It makes use of a toolbox approach, offering in each chapter exposure to some of the range of tools and techniques with which design can be managed.
 


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