Design Management : Organisation and Marketing Perspectives
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Placed at the nexus between marketing and organisational studies, Design Management: Organisation and Marketing Perspectives breaks new ground by positioning design management at the intersection of these two disciplines.
With end of chapter exercises, case studies and reflective insights along with online teaching materials, this exciting new text is an essential reading for students in design management, marketing, and innovation, or for anyone interested in gaining an in-depth understanding of how design can be successfully managed in order to generate the best answers to contemporary global challenges.
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