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Design Thinking : Understanding How Designers Think and Work

By: (Author) Prof. Nigel Cross

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Ksh 10,800.00

Format: Hardback or Cased Book

ISBN-10: 1350305022

ISBN-13: 9781350305021

Edition Number: 2

Publisher: Bloomsbury Publishing PLC

Imprint: Bloomsbury Visual Arts

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jul 13th, 2023

Print length: 200 Pages

Weight: 462 grams

Dimensions (height x width x thickness): 22.50 x 14.50 x 1.70 cms

Product Classification: Theory of art
Graphic design
Product design

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Design thinking is the core creative process for any designer; this book explores and explains this apparently mysterious design ability. This new edition is a completely revised, updated and extended version of a classic text. Focusing on what designers actually do when they are designing, the book is structured around a series of in-depth case studies of the work of outstanding and expert designers, interwoven and developed with commentary and comparison. The coverage reflects the breadth of design from architecture to engineering, consumer products to communications, and from individual designing to teamwork and collaborative designing. The scale of designing ranges from Formula One racing cars to city commuting cars, locomotives to bicycles, sewing machines to litter bins and lemon squeezers. The book is based on evidence from observation and investigation of design practice, providing insights into and understanding of design thinking, and the development of design ability from novice to expert. This second edition of Design Thinking: Understanding How Designers Think and Work offers an overview from one of design’s most experienced and influential scholars. Nigel Cross goes to the heart of what it means to think and work as a designer. It is an ideal guide for anyone who wants to become a designer or to know how good designers work in the field of contemporary design.

Design thinking is the core creative process for any designer; this book explores and explains this apparently mysterious design ability. This new edition is a completely revised, updated and extended version of a classic text.

Focusing on what designers actually do when they are designing, the book is structured around a series of in-depth case studies of the work of outstanding and expert designers, interwoven and developed with commentary and comparison. The coverage reflects the breadth of design from architecture to engineering, consumer products to communications, and from individual designing to teamwork and collaborative designing. The scale of designing ranges from Formula One racing cars to city commuting cars, locomotives to bicycles, sewing machines to litter bins and lemon squeezers. The book is based on evidence from observation and investigation of design practice, providing insights into and understanding of design thinking, and the development of design ability from novice to expert.

This second edition of Design Thinking: Understanding How Designers Think and Work offers an overview from one of design’s most experienced and influential scholars. Nigel Cross goes to the heart of what it means to think and work as a designer. It is an ideal guide for anyone who wants to become a designer or to know how good designers work in the field of contemporary design.


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