Designing B2B Brands : Lessons from Deloitte and 195,000 Brand Managers
Book Details
Format
Hardback or Cased Book
ISBN-10
1118457471
ISBN-13
9781118457474
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 26th, 2013
Print length
224 Pages
Weight
988 grams
Dimensions
28.30 x 22.10 x 1.70 cms
Product Classification:
Sales & marketing
Ksh 7,350.00
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As an in-depth explanation of one organisation s brand strategy, this guide is both fascinating and full of useful insights.
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