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Designing Dreams
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Designing Dreams : Essays on the Inside Story of Gm, Harley Earl and America's Golden Automotive Age

Book Details

Format Hardback or Cased Book
ISBN-10 1836440014
ISBN-13 9781836440017
Publisher David & Charles
Imprint Veloce
Country of Manufacture GB
Country of Publication GB
Publication Date Jul 29th, 2025
Print length 176 Pages
Weight 860 grams
Dimensions 21.40 x 25.70 x 1.90 cms
Ksh 4,500.00
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Explore the artistry of the Golden Age of American cars with Dick Ruzzin, one of the designers of the 1966 Oldsmobile Toronado. Discover General Motors' legacy, Harley Earl's vision, and the creative process behind automotive art. Featuring essays, sketches, and photos, Designing Dreams celebrates the passion and enduring impact of car design.

The inside story of the General Motors’ radical Styling Studio set up and regime created by Harley Earl. How the Oldsmobile Toronado, America’s radical front wheel drive personal luxury car was designed and developed, told by a member of the design team.

With the Toronado design story will be a description of the program that included two other cars that were developed as part of the GM E-Car Program, the 1966 Buick Riviera and the 1967 Cadillac Eldorado . The program was complex and challenging and at risk was?a great deal of investment by General Motors. The challenge for William L. Mitchell, the Vice President of Styling, was that each, all three, would have to be star quality. They did, as history has shown.


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