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Designing Effective Web Surveys

By: (Author) Mick P. Couper

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Ksh 12,500.00

Format: Paperback / Softback

ISBN-10: 0521717949

ISBN-13: 9780521717946

Publisher: Cambridge University Press

Imprint: Cambridge University Press

Country of Manufacture: US

Country of Publication: GB

Publication Date: Sep 1st, 2008

Print length: 416 Pages

Weight: 940 grams

Dimensions (height x width x thickness): 23.60 x 17.70 x 2.40 cms

Product Classification: Research methods: general
Market research

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Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys.
Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.

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