Designing Effective Web Surveys
Book Details
Format
Paperback / Softback
ISBN-10
0521717949
ISBN-13
9780521717946
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 1st, 2008
Print length
416 Pages
Weight
940 grams
Dimensions
23.60 x 17.70 x 2.40 cms
Product Classification:
Research methods: generalMarket research
Ksh 12,500.00
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Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys.
Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.
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