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Designing Effective Web Surveys

By: Ann Arbor) Couper Mick P. (University of Michigan (Author)

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Ksh 14,650.00

Format: Paperback or Softback

ISBN-13: 9780521717946

Publisher: Cambridge University Press

Publication Date: Sep 1st, 2008

Weight: 940 grams

Dimension: 23.60 x 17.70 x 2.40 cms

Category: Research methods: general

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Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys.

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