Designing Effective Web Surveys

Name: Designing Effective Web Surveys
Brand: Cambridge University Press
SKU: 9780521889452
Price: 29500 KES
Availability: OutOfStock
ISBN: 9780521889452

by Mick P. Couper

Book Details

Format Hardback

ISBN-10 0521889456

ISBN-13 9780521889452

Publisher Cambridge University Press

Imprint Cambridge University Press

Country of Manufacture US

Country of Publication GB

Publication Date Sep 29th, 2008

Print length 416 Pages

Weight 1,100 grams

Dimensions 24.00 x 18.40 x 2.80 cms

Product Classification: Research methods / methodology Research methods: general Market research

KSh 29,500.00

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Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.

Get Designing Effective Web Surveys by Mick P. Couper at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cambridge University Press and it has 416 pages.