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Designing Emotion
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Designing Emotion : Methods and Strategies for Designers

by Mareike Roth , Oliver Saiz

Book Details

Format Hardback or Cased Book
ISBN-10 3035623856
ISBN-13 9783035623857
Publisher Birkhauser
Imprint Birkhauser
Country of Manufacture GB
Country of Publication GB
Publication Date Aug 22nd, 2022
Print length 240 Pages
Weight 718 grams
Dimensions 17.70 x 22.70 x 2.50 cms
Product Classification: Graphic design Product design
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Strategies for the design process considering emotions. How does design make the indestructible character of a drill tangible? Why does a brand become a trusted friend? And what emotions should intelligent gardening tools actually radiate? The accurate communication and design of emotional worlds remain one of the greatest challenges for companies and professional design. Designing Emotion offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material. In addition to case studies and interviews, this edition offers insights into the design practice of successful companies. Provides professional design instruments for influencing emotions Includes a folding poster for the use of “emotion grid” With exclusive interviews, practical examples and analyses Available in English and German (Emotion gestalten, ISBN 9783035623840)

Strategies for the design process considering emotions.

How does design make the indestructible character of a drill tangible? Why does a brand become a trusted friend? And what emotions should intelligent gardening tools actually radiate?

The accurate communication and design of emotional worlds remain one of the greatest challenges for companies and professional design. Designing Emotion offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material.

In addition to case studies and interviews, this edition offers insights into the design practice of successful companies.

  • Provides professional design instruments for influencing emotions
  • Includes a folding poster for the use of “emotion grid”
  • With exclusive interviews, practical examples and analyses
  • Available in English and German (Emotion gestalten, ISBN 9783035623840)

Get Designing Emotion by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Birkhauser and it has pages.

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