Designing for Growth : A Design Thinking Tool Kit for Managers
Book Details
Format
Hardback or Cased Book
ISBN-10
0231158386
ISBN-13
9780231158381
Publisher
Columbia University Press
Imprint
Columbia University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jun 28th, 2011
Print length
248 Pages
Weight
730 grams
Dimensions
22.30 x 18.30 x 2.40 cms
Product Classification:
Business & management
Ksh 4,600.00
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Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
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