Designing Luxury Brands : The Science of Pleasing Customers’ Senses
Softcover Reprint of the Original 1st 2018 ed.
by
Diana Derval
Book Details
Format
Paperback / Softback
Book Series
Management for Professionals
ISBN-10
3030100758
ISBN-13
9783030100759
Edition
Softcover Reprint of the Original 1st 2018 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 4th, 2019
Print length
170 Pages
Weight
302 grams
Dimensions
15.50 x 23.30 x 1.30 cms
Ksh 9,900.00
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This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
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