Designing Luxury Brands : The Art and Science of Creating Game-Changers
Second Edition 2024
by
Diana Derval
Book Details
Format
Hardback or Cased Book
Book Series
Management for Professionals
ISBN-10
3031540921
ISBN-13
9783031540929
Edition
Second Edition 2024
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 28th, 2024
Print length
234 Pages
Weight
548 grams
Dimensions
24.20 x 16.10 x 2.10 cms
Product Classification:
Physiological & neuro-psychology, biopsychologySales & marketingNeurosciences
Ksh 12,600.00
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This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
Get Designing Luxury Brands by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer International Publishing AG and it has pages.
