Designing winning products
Book Details
Format
Hardback or Cased Book
Book Series
Advances in Business Marketing and Purchasing
ISBN-10
0762306823
ISBN-13
9780762306824
Publisher
Emerald Publishing Limited
Imprint
JAI Press Inc.
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 20th, 2000
Print length
324 Pages
Weight
559 grams
Dimensions
23.40 x 15.60 x 1.90 cms
Product Classification:
Research & development management
Ksh 19,600.00
Manufactured on Demand
Delivery in 29 days
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Intended for marketing executives, new product/service managers, and marketing research professionals, this work focuses on design and market testing issues/solutions for new business-to-business products and services. It includes more than 50 diagrams, tables and figures which support the text.
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