Designing With Colour : The Use of Gradients in Graphic Design

This graphic reference book about colour gradient usage by best- selling author Wang Shaoqiang will help design students and professionals acquire the essential knowledge needed to master the art of gradient design.This colour design book by best-selling editor Wang Shaoqiang collects essential knowledge and inspiration for mastering the art of colour blending. Intended for both design students and professionals, it shows readers how effective colour blending can influence perception and the emotions and separate a brand from its competitors. A handy graphic reference work, the book will help readers learn how to harness the potential of different colour fusions, which can help businesses to define a strong and recognisable brand identity. Readers will also acquire a solid understanding of the colour wheel theory and use, which will assist them in making informed colour choices regarding visual impact and legibility and creating powerful designs that effectively express the symbolic associations and psychological effects of colours. The book contains interviews with cutting-edge design studios and design projects with various colour combinations as best practice examples of gradient design. Combining theoretical knowledge with practical inspiration, it will serve as a one-of-a-kind point of reference to help breathe life and colour into your design projects.