Desperately Seeking Women Readers : U.S. Newspapers and the Construction of a Female Readership

Considers explicitly named women's pages in US newspapers to understand how the newspaper industry has constructed women readers. This book also investigates the creation and collapse of these pages before considering contemporary case studies to articulate why newspapers during the 1990s recreated sex-specific pages.

Desperately Seeking Women Readers delves into the history of U.S. newspapers to examine the construction of female readership. Pages designed specifically for women transformed over time as the newspaper industry looked for ways to capture women readers. Harp investigates the creation and collapse of these pages before considering contemporary case studies to explore the recent revival of sex-specific pages. Interviews with professional journalists reveal the difficulties with defining news for women and the problems inherent in constructing newspapers in a sex-specific way. With a clear and descriptive style, Harp offers a fresh, original topic in communication scholarship. Desperately Seeking Women Readers is ideal for undergraduate and graduate coursework, as well as for curious readers of U.S. newspapers or historical and contemporary women''s issues.