Destination Benchmarking : Concepts, Practices and Operations
by
Metin Kozak
Book Details
Format
Hardback or Cased Book
ISBN-10
0851997457
ISBN-13
9780851997452
Publisher
CABI Publishing
Imprint
CABI Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 11th, 2003
Print length
240 Pages
Ksh 17,100.00
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0 in stock
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Quality
Fast
Develops a specific benchmarking methodology relevant to international tourism destinations.
Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.
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