Destination Marketing and Management : Theories and Applications
Book Details
Format
Hardback or Cased Book
ISBN-10
1845937627
ISBN-13
9781845937621
Publisher
CABI Publishing
Imprint
CABI Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 30th, 2011
Print length
384 Pages
Weight
980 grams
Dimensions
18.00 x 25.00 x 2.60 cms
Ksh 20,750.00
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Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management.
Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.
Get Destination Marketing and Management by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by CABI Publishing and it has pages.
