Destination Recommendation Systems : Behavioural Foundations and Applications
Book Details
Format
Hardback or Cased Book
ISBN-10
0851990231
ISBN-13
9780851990231
Publisher
CABI Publishing
Imprint
CABI Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 20th, 2006
Print length
320 Pages
Weight
976 grams
Dimensions
17.90 x 25.10 x 2.50 cms
Product Classification:
Tourism industry
Ksh 19,250.00
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This area of tourism research and development is referred to as destination marketing systems (DMSs) and brings together applied and academic interests ranging from marketing and management to psychology, mathematics and computer sciences. This is a comprehensive synthesis of current research, featuring contributions from leading researchers.
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