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Destination Recommendation Systems

By: USA) Fesenmaier Daniel (University of Florida (Author) , Austria) Wober Wien Karl (Modul University (Author) , Austria) Wober Wien Karl (Modul University (Author)

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Ksh 22,000.00

Format: Hardback or Cased Book

ISBN-13: 9780851990231

Publisher: CABI Publishing

Publication Date: Jul 20th, 2006

Weight: 976 grams

Dimension: 17.90 x 25.10 x 2.50 cms

Category: Tourism industry

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This area of tourism research and development is referred to as destination marketing systems (DMSs) and brings together applied and academic interests ranging from marketing and management to psychology, mathematics and computer sciences. This is a comprehensive synthesis of current research, featuring contributions from leading researchers.

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