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Developing and Managing a Successful Payment Cards Business

By: Jeff Slawsky (Author) , Samee Zafar (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780566086489

Publisher: Taylor & Francis Ltd

Publication Date: Oct 28th, 2005

Weight: 622 grams

Dimension: 25.00 x 17.30 x 1.90 cms

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Developing and Managing a Successful Payment Cards Business offers information, analysis, observations, perspectives and advice on developing and managing a card business. There is comprehensive coverage of all areas including card business strategy, product development, customer acquisition and retention strategies, and product marketing techniques.

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