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Developing Focus Group Research
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Developing Focus Group Research : Politics, Theory and Practice

Book Details

Format Paperback / Softback
ISBN-10 0761955682
ISBN-13 9780761955689
Publisher SAGE Publications Inc
Imprint SAGE Publications Inc
Country of Manufacture GB
Country of Publication GB
Publication Date Dec 29th, 1998
Print length 240 Pages
Weight 356 grams
Dimensions 23.30 x 15.70 x 1.30 cms
Product Classification: Social research & statistics
Ksh 11,900.00
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This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work.
This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work.

The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority′ groups; their contribution to participatory or feminist research; use of software packages; discourse analysis; and the epistemological and political underpinnings of research.

Get Developing Focus Group Research by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by SAGE Publications Inc and it has pages.

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