Developing Insights on Branding in the B2B Context : Case Studies from Business Practice
Book Details
Format
Hardback or Cased Book
ISBN-10
178756276X
ISBN-13
9781787562769
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 9th, 2018
Print length
264 Pages
Weight
496 grams
Dimensions
16.10 x 23.90 x 2.20 cms
Product Classification:
Sales & marketing managementSales & marketingAdvertising industry
Ksh 13,850.00
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This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.
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