Developing International Business in the Context of Culture and Ethics in Transformation : The Example of China
New
Book Details
Format
Paperback / Softback
ISBN-10
3631395337
ISBN-13
9783631395332
Edition
New
Publisher
Peter Lang AG
Imprint
Peter Lang AG
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Jul 18th, 2002
Print length
254 Pages
Weight
346 grams
Dimensions
15.10 x 27.30 x 2.30 cms
Product Classification:
Society & culture: generalManagement & management techniquesCorporate governance
Ksh 11,100.00
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In an era of globalization, a central question is how to develop business activities across cultural divides. Two years of participating observation were spent in China to analyze the history and culture of the country, as well as the legal, political and education systems. The study also includes subjects more directly linked to business activities: the definition of economic regions, changes in the national economic model and their impact on the Chinese people, and finally business practices in China. Based on these findings, a guide for doing business in a foreign culture is presented. This addresses the process of building business step by step from preparing for market entry and understanding government policy and relevant laws to investigating the environment and starting the operation. Special attention is paid to Human Resource Management and relationship building including personal and public relations.
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