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Developing Questions for Focus Groups

By: Richard A. Krueger (Author)

Manufacture on Demand

Ksh 13,750.00

Format: Paperback or Softback

ISBN-13: 9780761908197

Publisher: SAGE Publications Inc

Publication Date: Sep 10th, 1997

Weight: 262 grams

Dimension: 17.90 x 25.50 x 0.80 cms

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Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions.

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