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Developing Strategic Marketing Plans That Really Work

By: Terry Kendrick (Author)

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Ksh 17,100.00

Format: Paperback or Softback

ISBN-13: 9781856045483

Publisher: Facet Publishing

Publication Date: Jul 18th, 2006

Weight: 376 grams

Dimension: 15.60 x 23.30 x 1.40 cms

Category: LIBRARY & INFORMATION SCIENCES

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Many government and other reports stress the need to get public libraries back into the lives of potential users, and this requires significant marketing effort on the part of the libraries. This book de-mystifies the marketing planning process and sets it in the context of modern public library services.

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