Developing Strategies for International Business : The WRAP Process
Book Details
Format
Hardback or Cased Book
ISBN-10
1403934142
ISBN-13
9781403934147
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 21st, 2004
Print length
180 Pages
Product Classification:
Business strategyInternational business
Ksh 16,200.00
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Reliance on opportunism is a high-risk strategy in global business, yet many companies operate this way, often acting on limited amounts of information.
Reliance on opportunism is a high-risk strategy in global business, yet many companies operate this way, often acting on limited amounts of information. Equally, many other companies implement strategies based on models formulated in the teaching rooms of business schools or the back recesses of consultants' offices. This book lightens the dark corridors of strategy development and shows its readers how to build strategies for success in the international marketplace, that take account of all the critical factors involved whilst allowing the use of personal judgement and process sureties. We call this the WRAP process.
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