Development Communication : Reframing the Role of the Media
Book Details
Format
Hardback or Cased Book
ISBN-10
1405187956
ISBN-13
9781405187954
Publisher
John Wiley and Sons Ltd
Imprint
Wiley-Blackwell
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 9th, 2009
Print length
256 Pages
Weight
510 grams
Dimensions
23.90 x 16.00 x 2.00 cms
Product Classification:
Cultural studies
Ksh 16,000.00
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Complete introduction to the history of development communication Overview of major approaches and theories Covers the role of NGOs, the CNN Effect, and the paradigm shift currently underway that stresses the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media.
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