Dictionary of Advertising and Marketing Concepts
Book Details
Format
Paperback / Softback
ISBN-10
1611329868
ISBN-13
9781611329865
Publisher
Left Coast Press Inc
Imprint
Left Coast Press Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Aug 31st, 2013
Print length
143 Pages
Weight
242 grams
Dimensions
23.00 x 15.20 x 0.90 cms
Product Classification:
Communication studiesAdvertising
Ksh 7,550.00
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In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.
From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.
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