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Dictionary of Advertising and Marketing Concepts

By: USA) Berger Arthur Asa (San Francisco State University (Author)

Manufacture on Demand

Ksh 8,900.00

Format: Paperback or Softback

ISBN-13: 9781611329865

Publisher: Left Coast Press Inc

Publication Date: Aug 31st, 2013

Weight: 242 grams

Dimension: 23.00 x 15.20 x 0.90 cms

Category: Communication studies

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In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.

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