Did You Spot The Gorilla?
Book Details
Format
Paperback / Softback
ISBN-10
0099466430
ISBN-13
9780099466437
Publisher
Cornerstone
Imprint
Arrow Books Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 5th, 2004
Print length
128 Pages
Weight
98 grams
Dimensions
19.60 x 13.00 x 1.00 cms
Product Classification:
Business & managementAdvice on careers & achieving success
Ksh 2,500.00
Manufactured on Demand
Delivery in 29 days
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In a recent series of ground-breaking psychological experiments, volunteers were shown a 30-second film of some people playing basketball and told to count the number of passes made with the ball.
In a recent series of ground-breaking psychological experiments, volunteers were shown a 30-second film of some people playing basketball and told to count the number of passes made with the ball. After just a few seconds, a man dressed as a gorilla slowly walked into frame, beat his chest at the camera, and sauntered off. Unbelievably, almost none of the people watching the film noticed the gorilla. Exactly the same psychological mechanisms that cause people to miss the gorilla also make them miss unexpected but vitally important opportunities in their professional and personal lives. This book outlines the scientific evidence and thinking behind this remarkable new phenomenon, and shows you how you can spot gorillas in your life - and what to do when you see one.
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