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Differentiation Strategy
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Differentiation Strategy : Winning Customers by Being Different

Book Details

Format Paperback / softback
ISBN-10 1032222328
ISBN-13 9781032222325
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Jun 1st, 2022
Print length 190 Pages
Weight 396 grams
Dimensions 17.70 x 25.30 x 1.60 cms
KSh 6,900.00
Currently unavailable 0 in stock

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This comprehensive and richly illustrated book, filled with frameworks, tools, and templates, explains how to create a differentiation strategy—a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors.

This comprehensive and richly illustrated book, filled with frameworks, tools, and templates, explains how to create a differentiation strategy-a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors.

 


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