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Digital Business
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Digital Business : Navigating the Digital Landscape and Thriving in the Digital Economy

Book Details

Format Paperback / Softback
ISBN-10 1032672447
ISBN-13 9781032672441
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Aug 5th, 2025
Print length 288 Pages
Weight 566 grams
Dimensions 24.60 x 17.40 x 2.00 cms
Ksh 9,300.00
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This comprehensive guide explores the fundamentals of digital business, from understanding digital business models to leveraging emerging technologies and trends. This new text is recommended reading for undergraduate and postgraduate students of Digital Business, Digital Marketing, and Business Analytics.

This comprehensive guide explores the fundamentals of digital business, from understanding digital business models to leveraging emerging technologies and trends. This new text is recommended reading for undergraduate and postgraduate students of Digital Business, Digital Marketing, and Business Analytics.


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