Digital Darwinism : Branding and Business Models in Jeopardy
Book Details
Format
Paperback / Softback
ISBN-10
3642544002
ISBN-13
9783642544002
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Oct 2nd, 2014
Print length
257 Pages
Weight
420 grams
Dimensions
23.60 x 16.40 x 1.50 cms
Product Classification:
E-commerce: business aspectsSales & marketingSales and marketing
Ksh 4,500.00
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Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.
Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.
Get Digital Darwinism by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG and it has pages.
