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Digital Dawn in Adland

By: Australia) Crawford Robert (RMIT (Author)

Manufacture on Demand

Ksh 8,900.00

Format: Paperback or Softback

ISBN-13: 9781032016634

Publisher: Taylor & Francis Ltd

Publication Date: Jan 9th, 2023

Dimension: 23.40 x 15.60 x 33.00 cms

Category: Humanities (History, Archaeology, Philosophy, Religion)

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A historical study of Australian advertising agencies from the late 90s into present century, this book provides a compelling account of the emerging and profound impact of the digital era on a powerful but complacent industry for scholars of marketing, media, communication and contemporary history.

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