Digital Dawn in Adland : Transforming Australian Agencies
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Studies in the History of Marketing
ISBN-10
1138393886
ISBN-13
9781138393882
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 17th, 2021
Print length
166 Pages
Weight
453 grams
Ksh 30,950.00
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0 in stock
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A historical study of Australian advertising agencies from the late 90s into present century, this book provides a compelling account of the emerging and profound impact of the digital era on a powerful but complacent industry for scholars of marketing, media, communication and contemporary history.
A historical study of Australian advertising agencies from the late 90s into present century, this book provides a compelling account of the emerging and profound impact of the digital era on a powerful but complacent industry for scholars of marketing, media, communication and contemporary history.
Get Digital Dawn in Adland by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
