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Digital Entrepreneurship
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Digital Entrepreneurship : Exploring Alertness, Orientation, and Innovation in the Digital Economy

2024 ed.

Book Details

Format Hardback or Cased Book
ISBN-10 3031583582
ISBN-13 9783031583582
Edition 2024 ed.
Publisher Springer International Publishing AG
Imprint Springer International Publishing AG
Country of Manufacture GB
Country of Publication GB
Publication Date May 25th, 2024
Print length 228 Pages
Ksh 32,400.00
Werezi Extended Catalogue 0 in stock

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Focusing on emerging features of digital transformation, digital economy, digital innovation, and digital entrepreneurship, this edited volume highlights new aspects of digital transformation and research progress in the field.

Focusing on emerging features of digital transformation, digital economy, digital innovation, and digital entrepreneurship, this edited volume highlights new aspects of digital transformation and research progress in the field. Chapters cover a wide range of topics such as: promoting the growth of the digital economy through the alertness of entrepreneurs; predicting entrepreneurial performance through the lens of entrepreneurial orientation and digital adoption with a machine learning approach; proposing a guide to emphasize the key aspects of social media analytics; examining the digital pathology ecosystem and key drivers for investment in more efficient disease diagnosis and monitoring; exploring how humane orientation contributes to the intention to use digital entrepreneurship with a gender perspective. Concluding with a review of the extant digital economy literature, the volume proposes a future research agenda which will be useful not only for researchers and academics, but also for entrepreneurs and policymakers.


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