Digital Entrepreneurship in Practice : Principles and Strategies for Developing Online Businesses

Understand how to develop your own digital business ventures, from ideation, reiteration and then to market using this undergraduate and postgraduate textbook.

<p><b>A comprehensive textbook to building and scaling ventures in the digital economy.</b> <br><br><b><i>Digital Entrepreneurship in Practice</i></b> explains how digital entrepreneurship works in real organizational contexts and how new ventures can be developed, launched and sustained online. Written by <b>Rebecca Fakoussa</b>, this textbook is designed for undergraduate and postgraduate students studying business, management and entrepreneurship, with close relevance to courses in innovation, strategy and digital business. <br><br>Structured into five parts, the book guides learners from opportunity identification and idea generation through launch, growth and long-term sustainability. It examines how digital ventures are financed, organized and scaled, with focused discussion of platform models, customer experience, culture, operations, data and intellectual property protection. Global real-world examples from the UK, US, China, Nigeria, Dubai and Kenya provide insight into entrepreneurial practice across different digital markets. <br><br>This textbook includes: <br>- Clear learning outcomes and key concepts in every chapter <br>- Practical exercises, to-do lists and reflective activities <br>- End-of-chapter tasks and challenges to test understanding <br>- Digital models and frameworks for application in coursework and projects <br>- Online resources including lecturer slides and a teaching manual <br><br>Whether studying entrepreneurship or preparing to launch a digital venture, <b><i>Digital Entrepreneurship in Practice</i></b> equips students with the knowledge, frameworks and confidence to succeed in a rapidly evolving digital business landscape.</p>