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Digital Ethnography
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Digital Ethnography : Principles and Practice

by Heather Horst , Jo Tacchi , John Postill , Larissa Hjorth , Sarah Pink , Tania Lewis

Book Details

Format Hardback or Cased Book
ISBN-10 1473902371
ISBN-13 9781473902374
Publisher Sage Publications Ltd
Imprint Sage Publications Ltd
Country of Manufacture GB
Country of Publication GB
Publication Date Oct 30th, 2015
Print length 216 Pages
Weight 476 grams
Dimensions 16.40 x 24.10 x 1.80 cms
Product Classification: Research methods: general
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Providing readers with the introduction to doing research into digital cultures and technologies, this book considers the methodological, practical and theoretical elements of digital ethnography and demonstrates how to research experiences and relationships as well as objects and events
This sharp, innovative book champions the rising significance of ethnographic research on the use of digital resources around the world. It contextualises digital and pre-digital ethnographic research and demonstrates how the methodological, practical and theoretical dimensions are increasingly intertwined.

Digital ethnography is central to our understanding of the social world; it can shape methodology and methods, and provides the technological tools needed to research society. The authoritative team of authors clearly set out how to research localities, objects and events as well as providing insights into exploring individuals’ or communities’ lived experiences, practices and relationships.

The book:

  • Defines a series of central concepts in this new branch of social and cultural research
  • Challenges existing conceptual and analytical categories
  • Showcases new and innovative methods
  • Theorises the digital world in new ways
  • Encourages us to rethink pre-digital practices, media and environments

This is the ideal introduction for anyone intending to conduct ethnographic research in today’s digital society.

 

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