Digital Marketing Analytics : Making Sense of Consumer Data in a Digital World
Book Details
Format
Paperback / Softback
Book Series
Que Biz-Tech
ISBN-10
0789759608
ISBN-13
9780789759603
Publisher
Pearson Education (US)
Imprint
Que Corporation,U.S.
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 6th, 2018
Print length
272 Pages
Weight
426 grams
Dimensions
15.30 x 22.80 x 1.90 cms
Product Classification:
Sales & marketing managementSales & marketingInternet guides & online services
Ksh 5,400.00
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Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing!
- Prioritise—because you can’t measure, listen to, and analyse everything
- Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviours
- Measure real social media ROI: sales, leads, and customer satisfaction
- Track the performance of all paid, earned, and owned social media channels
- Leverage “listening data” way beyond PR and marketing: for strategic planning, product development, and HR
- Start optimising web and social content in real time
- Implement advanced tools, processes, and algorithms for accurately measuring influence
- Make the most of surveys, focus groups, and offline research synergies
- Focus new marketing and social media investments where they’ll deliver the most value
Distill Maximum Value from Your Digital Data! Do It Now!
Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing!
— Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data
Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing!
- Prioritize—because you can’t measure and analyze everything
- Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors
- Measure real digital media ROI: sales, leads, and customer satisfaction
- Track the performance of all paid, earned, and owned digital channels
- Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR
- Start optimizing digital content in real time
- Implement advanced tools, processes, and algorithms for accurately measuring influence
- Make the most of surveys, focus groups, and offline research synergies
- Focus new marketing investments where they’ll deliver the most value • Identify and understand your most important audiences across the digital ecosystem
— Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data
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