Digital Marketing Applications
New
Book Details
Format
Paperback / Softback
ISBN-10
363180251X
ISBN-13
9783631802519
Edition
New
Publisher
Peter Lang AG
Imprint
Peter Lang AG
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Oct 30th, 2019
Print length
236 Pages
Weight
312 grams
Product Classification:
Media studiesSales & marketing
Ksh 10,000.00
Manufactured on Demand
0 in stock
Delivery Location
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Secure
Quality
Fast
To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. Digital marketing applications are explained by successful and expert researchers in their field. It is aimed to be one of the new reliable sources on digital marketing research.
To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and trends. The contributions give an overview about important technologies behind digital marketing and cover deep studies from marketing discipline that evaluate digital marketing, applications, and new trends.
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